Search Engine Optimisation (SEO)
Search Engine Optimisation also known as SEO is the process of improving your website's visibility within search engines such as Google and Bing. When someone searches for your products or services, SEO helps your business appear higher in the results giving you a far better chance of being found.
SEO blends technical performance, high-quality content, user experience, trust signals, and strategic keyword research to produce sustainable, long-term results. Unlike paid advertising, which stops when you stop spending, a well-optimised website continues to deliver traffic and value over time.
Why SEO Matters for Your Business
More Visibility & Higher Rankings
Ranking higher means more potential customers discovering your business. Internet Direct's SEO strategies help you rise above competitors and get seen by people already searching for what you offer.
Increased Organic Traffic
Organic traffic is highly targeted and long-lasting. Internet Direct focuses on attracting visitors with strong intent, people who could be genuinely interested in your products or services.
Better User Experience
Google rewards websites that perform well. Because Internet Direct specialises in both design and SEO, we ensure your site is fast, mobile-friendly and easy to navigate.
Higher Conversion Rates
When high-intent visitors land on a well-designed site, conversion rates naturally increase. SEO brings the right people to you.
Our SEO Services
Internet Direct provides a range of SEO solutions tailored to businesses and organisations of all sizes. Whether you want an SEO-friendly website from the ground up or ongoing optimisation, we're ready to help.
Keyword Research & Strategy
Internet Direct identifies the most effective search terms your customers use, helping you target the best opportunities for ranking, traffic and conversions.
Technical SEO
Technical SEO forms the foundation of your website's search engine performance. Our comprehensive technical optimisation ensures your site is built to meet search engine requirements while delivering a good user experience.
From fast load speeds to mobile responsiveness, secure connections we can handle most technical details that help search engines find, crawl, and rank your pages effectively.
On-Page SEO
Meta titles & descriptions
Header structure
Keyword placement
Image optimisation
Internal linking
Content refinement
High-Quality Content Creation
Our team creates engaging, SEO-focused content that informs, performs, and ranks, designed for both search engines and real people. We carefully research and incorporate important site ranking keywords throughout your content in a natural, reader-friendly way that enhances rather than disrupts the user experience.
Strategic keyword placement in headings, body text, and meta descriptions helps search engines understand your content's relevance while maintaining the authentic voice of your brand. Our content writing balances optimisation with readability, ensuring your pages rank well for the terms your customers are actually searching for, whilst providing genuine value that keeps visitors engaged and encourages conversions.
SEO & Web Design: The Perfect Partnership
Since Internet Direct is both a website design company and an SEO specialist, every website can, subject to budget, be built and created with optimisation in mind. Many agencies overlook SEO during the design phase resulting in slow, difficult, or expensive optimisation later. We ensure your website starts strong from day one.
Why Choose Internet Direct for SEO?
We blend design and SEO expertise for a powerful combination.
Proven success across a wide range of industries.
Bespoke SEO strategies tailored to your goals.
Long-term, sustainable results - not quick fixes.
Using Google PageSpeed Insights & Lighthouse to Improve Rankings
Google PageSpeed Insights and Lighthouse are powerful, free tools that provide invaluable data about your website's performance, accessibility, and SEO health. These tools analyse your site from Google's perspective, offering detailed reports on everything from load times to mobile usability. By regularly testing and acting on their recommendations, you can identify technical issues that may be holding your rankings back.
Core Web Vitals, measured through these tools, have become official ranking factors. Metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) directly impact how Google evaluates user experience. Internet Direct uses PageSpeed Insights and Lighthouse as part of our technical SEO process, ensuring your website not only meets but exceeds Google's performance standards. A faster, more accessible website means better rankings, higher engagement, and ultimately more conversions for your business.
Performance monitoring
Core Web Vitals tracking
Mobile usability insights
Accessibility improvements
SEO best practice checks
Actionable recommendations
Real-World Results: we tested our performance using the url www.idms.co.uk
At Internet Direct, we practice what we preach. Our own website consistently achieves exceptional scores across all key metrics measured by Google PageSpeed Insights. These aren't just numbers - they represent tangible benefits for both users and search engines.
Performance (96/100): A high performance score means our website loads quickly, keeping visitors engaged and reducing bounce rates. Fast-loading pages are rewarded by Google with better rankings and create a superior user experience that encourages conversions.
Accessibility (100/100): Perfect accessibility ensures our website is usable by everyone, including people with disabilities. This isn't just good practice - it expands your potential audience and demonstrates to search engines that you care about all users.
Best Practices (100/100): Following web development best practices means our site is secure, modern, and built on a solid foundation. This includes HTTPS security, proper image formats, console error-free code, and adherence to current web standards.
SEO (100/100): A perfect SEO score confirms that our website follows all technical SEO guidelines - from proper meta tags and structured data to mobile-friendliness and crawlability. This score validates that search engines can easily understand and rank our content.
Want to test your own website? Google PageSpeed Insights is completely free and easy to use. Simply visit pagespeed.web.dev, enter your website URL, and click 'Analyze'. Within moments, you'll receive a comprehensive report showing exactly where your site stands and what improvements could boost your rankings.
Start Your SEO Journey With Internet Direct
Whether you want a new SEO-ready website or want to improve your existing online presence, Internet Direct is here to help. We'll craft a plan aimed to boost your visibility, attract ideal customers, and grow your business online.
Contact Internet Direct today to learn how our SEO services can transform your online results.